JAMTraction + O Pescador Collaboration
O Pescador is a small humble family run traditional Portuguese restaurant in Ribamar, a little town close to Ericeira (Portugal).
Everyone that goes there is very well received by Carlos, the legendary owner. O Pescador is way more than just a restaurant, it’s a place where the community gets together to share the daily stories and enjoy the positive vibes.
It has become an iconic hang out spot for the locals after surfing, and also for many international pro surfers who come through Ericeira every year.
The food is simple, and made with love by Carlos’ wife Luisa. The vegetables are all from the family’s garden. The fish is grilled by an old local man right outside on the narrow street, and the Octopus rice is the best you’ll ever taste.
Anyone that has been to O Pescador falls in love with its energy. You know that saying “only a Surfer knows the feeling”? Well, it also applies to O Pescador… Only if you have been there you can really understand why it’s so special.
It’s not common for a surf brand to do a collab with a restaurant, but we wanted to integrate this lifestyle and energy into a limited range of products that anyone can wear to represent and live, even if you have not been fortunate enough to go there yet.
Throughout the year we will be launching various limited edition JAM x O Pescador clothing and accessories for you to enjoy.