JAM Traction is a European Surfing Accessory Brand founded in Portugal in 2012 by the two pro surfers Marlon Lipke and Gony Zubizarreta.

Initially starting with the ethos of creating fun and functional Traction Pads, while finding success, Jam has since moved to leashes and other surfing hardware with their latest range called TECHLINE.

The product range is unique with its links to the vibrant Portuguese culture, high-quality construction, and functionality.